™
CD contributes to a fun and memorable reunion.
How
do you get the yearbooks to make the CD's?
Most
of our activities involve the reunion event. During the planning for the
reunion, someone is usually making name badges from the yearbook. They send us
the yearbook. In those instances where offering My
Old Yearbook™ CD is not tied to a reunion,
there are a number of ways we can obtain the yearbook, but it almost always
comes from an alumnus. The planner ships it to us, when the volume has been
built, we ship the yearbook back along with the Free Planners Version
CD back to the planner. Since there are many variations on this theme, if you
believe you may have difficulty obtaining a yearbook for a particular
school/class, Contact Us and we will help.
Is
the yearbook destroyed?
No.
The yearbook is returned in the same condition that we received it in. The
digitizing process is non-destructive for 99% of the yearbooks we receive. The
only exceptions are when the book is so old that the glue cracks off as you
handle the book or turn the pages. In these cases, it's not the process that
affects the condition, it's actually viewing the yearbook and flipping pages.
Of the 4,569 yearbooks in our library, only three have required us to re-glue
the binding - this was done as a courtesy and was preceded by discussions
before the copy process began. If we receive a "bad" copy, we notify
the planner and if necessary/possible, make arrangements to get a better copy.
We are highly sensitive to the original yearbook condition. As a side
point, researchers had conducted a study of University of Pennsylvania
freshmen and asked the following question:
"What
would you do if a friend threw away your yearbook?"
It
was a multiple choice question and the choices were:
A)
I would kill them
B) I'd be a little mad
C) I would not care
D) between B &C
65%
of the respondents indicated:
"A) I would kill
them"
This
statistic is not lost on us.
What
if the yearbook has autographs - do I need a "Pristine" yearbook?
You
do not need a pristine yearbook, but we like to remind the planner that what
they give us is directly related to what the alumni see, so in a sense, they
are responsible for some level of product quality.
The
fact is, however, that 95% of the yearbooks we process are autographed - it's
the nature of the beast. Most of these non-published artifacts are on the
beginning or ending pages of the yearbook. Sometimes the autographing is in
the margins of various pages. We routinely clean that up digitally. Non
published artifacts such as autographing present a problem when they are
across photographs - John Smith signed right over his own picture. We can
clean that up too, but then we risk altering the photo. Our staff has
exceptional experience in digital editing, but when you zoom up to say, 1600%
as we advertise, there is a risk that the editing will be visible - something
we abhor.
In
general, in the rare instances where the autographing is extreme, we work with
the planner to obtain a better copy. To date, we have never had a circumstance
where we couldn't obtain a better copy.
How
do I let the alumni know that My
Old Yearbook™ CD is available for the reunion?
A successful "notification strategy" (surrounding a reunion
event) usually includes these elements:
-
Notification of the availability in the reunion
announcement/RSVP form
"At the door" forms or flyers for those attending
the reunion who did not order a CD
Some level of web presence
We have examples of how to notify your alumni of the availability of My
Old Yearbook™ CD at each of these stages. Keep in mind though
that since there’s a degree of variability to each class/reunion, if you
like, we work with you offering suggestions and creating customized marketing
pieces to help make sure you are able to "get the word out".
Do
I have to order 20 every time? What is the minimum order quantity?
No.
The order of 20 is for "First-Time Builds". After that we take
orders piecemeal as they come in from you. We try to produce them in bulk to
reduce our costs and therefore pay you more per CD on larger orders. This
aspect is entirely your call. If you can hold out till you get 51 for example,
you’ll make more money. We leave this up to the planner because only you
know what is reasonable for your alumni in terms of delivery.
My
reunion is coming up soon. How long does it take to get my Planners Version so
I can make name badges BEFORE the reunion?
In regards to delivery, we quote 4-6 weeks on a first time build and 2-4 weeks delivery on re-orders.
This means delivery to the alumni. We remain flexible though, because occasionally something creeps up for the planner requiring shorter delivery. This rarely happens with professional planners because they are serving a client and are, by the very nature of their business, very organized. It happens more often when we deal with an alumni association or reunion planning committee. Sometimes, though, with new clients, a planner will want to offer
My Old
Yearbook™ CD to the alumni of a reunion that's being held sooner than the 4-6 week delivery window will allow. In those cases we do our absolute best to accommodate the planners schedule. There are a lot of variables that affect how accommodating we can be however. If the planner wants the CD's available for the reunion event that is, say, two weeks away, we will 'move heaven and earth' to make it happen. But we will not, under any circumstances, reduce the quality of the product in order to meet a deadline like that. Our policy is that if our communications are clear, everyone's expectations will be met.
Okay,
you've said "incentive" is available. What's that all about?
Simply
Contact Us and let us know A) that you are either a
member of a reunion committee, alumni association, or a professional reunion
manager; B) what school and (if applicable) year or the name of your reunion
planning company. Include the details on our Contact
Page, and we'll be happy to share the complete details with you.
I
like what I know so far. What do I have to do next in order to offer My
Old Yearbook™ CD ?
Simply
Contact Us. In general, the issues we discuss with
you will be whether or not you want us to customize flyers for you, when the
reunion is coming up, and the details surrounding production planning. If you
like we can send out a Free Demonstration CD
to show the reunion committee you serve.